A happier and healthier life for your pets.

The difference lies in quality, freshness, and the direct impact on your pet’s health.

• Real vs. processed ingredients: Natural food is made with fresh, 100% identifiable meats, vegetables, fruits, and other ingredients. Kibble, on the other hand, is highly processed, often containing artificial flours, additives, and preservatives.
• Customization: Natural food can be adapted to each animal’s specific needs—age, weight, activity level, allergies, intolerances, or health conditions. Kibble, no matter how “premium,” is made for a general audience.
• Better nutrient absorption: Because it’s fresh and organic, natural food is easier to digest, which means better nutrient utilization and less strain on the kidneys and liver.
• No mysteries: With natural food, you know exactly what you’re feeding your pet—no hidden ingredients or complicated names.

In short: natural food is transparency, quality, and care. It’s feeding with purpose.

The acronym BARF stands for Biologically Appropriate Raw Food. It’s an approach that seeks to respect the carnivorous nature of dogs and cats by offering them fresh, raw, and balanced food, just as they would eat in nature.

Basic principles of the BARF diet:

• Fresh, raw ingredients: Uses meat, meaty bones, offal, vegetables, and fruits, all in their natural state, without cooking.
• Balanced proportions: The diet is formulated based on ideal percentages to ensure all essential nutrients—nothing is left to chance.
• No artificial additives: Zero colors, preservatives, or industrial byproducts. Only natural, reliable ingredients.
• Individual adaptation: Each plan is designed for the specific needs of the animal—age, size, activity level, health, among others.
• Inspired by ancestral diets: The idea is to approximate the diet to what animals would eat if they were free in nature, respecting their instincts and metabolism.

Natural, balanced, and instinctive — BARF is more than a diet; it’s a return to our roots.

The transition isn’t always the same and depends on several factors. It must be done strategically and respectful of the animal’s rhythm, as each organism reacts differently. Our team will advise you on the most appropriate method for your pet. You can also read the full article on the blog.

Yes — and, in many cases, they should!

Natural food can be an excellent ally in the control and prevention of various conditions, as long as it is formulated specifically for each case. We work with adapted, safe, and balanced recipes to support your pet’s health.

Most common conditions that benefit from natural nutrition:

• Food allergies and intolerances
• Inflammatory bowel disease (IBD)
• Kidney or liver failure (in controlled stages)
• Obesity or excess weight
• Joint diseases (such as osteoarthritis)
• Diabetes mellitus
• Chronic dermatological and digestive problems

The secret is in personalization:

Each meal plan is tailored to your pet’s diagnosis, medication, medical history, and current condition.

The RuffDog team is comprised of nutrition experts to ensure efficacy and safety.

Contact us: We evaluate your pet’s case and propose a personalized therapeutic diet—with flavor, health, and balance.

Yes — and it’s often the best solution.

Natural diets allow complete control over the ingredients used, making them ideal for animals with allergies, intolerances, or food sensitivities. They don’t include additives, dyes, or preservatives, which often aggravate reactions.

If you know which ingredients cause allergic reactions, we can eliminate them from the diet.

If you don’t know, we can initiate a food exclusion protocol.

If you have undergone intolerance/allergy testing, we can base recipes on the results.

It’s important to emphasize that cross-reactions sometimes occur. Reactions to foods in the diet may occur, but these don’t occur with whole food, and with the enrichment of the intestinal flora, they may even disappear.

This is a common and legitimate question. But with proper care, the BARF diet is safe, healthy, and natural for dogs and cats.

Animals’ digestive systems are prepared to handle raw food—a more acidic gastric pH, a shorter gastrointestinal tract, and adapted intestinal flora. However, as with our own food, the quality and hygiene of the ingredients are essential.

How we guarantee safety:

• Certified suppliers: We only work with meat suitable for human consumption, sourced from inspected and reliable producers.
• Controlled freezing: The ingredients are frozen for specific times, which helps neutralize most parasites.
• Safe preparation: The doses are made in a hygienic environment, with temperature control and good handling practices.
• Proper transportation and storage: We maintain the cold chain from start to finish, until delivery.

With proper care, BARF food is as safe as any other diet—and much more natural and nutritious.